2Life, a joint-stock company registered under the laws of Sweden has contractually agreed to raise funds for the United Nations Entity for Gender Equality and the Empowerment of women (”UN Women”), specially the HeForShe Campaign, by sales of the HeForShe Bracelet. Further to this agreement with UN Women, 2Life, is responsible for production, promotion, marketing and distribution of the Bracelet globally.

2Life is has also contractually agreed to raise funds for UN Women National Committees in Sweden, Finland, United Kingdom, Norway and France by sales of ONEBRACELET Blue and ONEBRACELET Orange.

Proceeds support UN Women’s sustainable effort to create a future where women and girls have equal access to social, economic and political opportunities.